As business owners prepare for the new year, we’ve published our annual list of key trends that small and midsize businesses will face in 2025.

We base this analysis on extensive experience working with CEOs across various industries in the USA, EMEA, and APAC regions. Our exposure to private companies, as well as insights from public and private equity (PE) markets, allows us to identify common themes and understand the business landscape from multiple dimensions.

Key Trends Facing Most U.S. Businesses in 2025:

- A more favorable economic and pro-business environment.
- Rising asset values, leading to increased valuations and IPOs, which should accelerate long-awaited exits fueled by gains in public markets.
- More aggressive adoption of cloud technology and AI to gain a competitive edge.
- Intensified competition as platforms for visibility become increasingly saturated.
- Brand equity emerging as a critical differentiator.
- Greater challenges in finding and retaining exceptional talent.

Margin pressure due to rising input costs that must be passed on to customers swiftly.

Growth in private credit as an asset class, driven by businesses seeking funding that traditional banks no longer provide.

Stay focused on leveraging these trends, as our CEOs do, and you’ll move closer to achieving your 10X valuation goals faster.

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