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How to Make Your Business Win During a Downturn and have a Stellar Exit.

May 17, 20231 min read

We have achieved two more stellar exits this quarter for our Founder and CEO clients who worked with me the last few years to get their businesses stronger, scaled, funded, and ready for a great exit.

One of the key things we did from the start is to get their business much more resilient and profitable with their existing resources.

What did we do to achieve that?

1. Got clients super focused on their business exceeding client expectations, how to offer that, reprice, restructure costs of less profitable clients, and cut unprofitable clients who would not reprice

2. Restructured the marketing and sales effort to create a lead machine of qualified prospects that would consistently make inquiries. This required me to work with the CEO and Chief Revenue Officer to go through their entire sales and marketing value chain, process, change where it was weak, upgrade intelligence systems where needed, learn new playbooks, execution behaviors, recruitment, reward structures, and measuring everything so there was nowhere to hide.

3. surgically restructuring costs before the downturn going through all mainline expense items and analyzing the allocation of money to see if worth the return and if not we cut. This process made a massive change to the cost structure, at times reducing it by 20-50 percent once we introduced global outsourcing in the mix.

4. Managed liquidity and the balance sheet, which again by going through all the main assets, liabilities, duration matching, and streamlining gave the business more time and runway to weather any downturns or difficult times.

If you want to get your business stronger and more profitable during tricky times? Give me a call and let’s chat about it by booking a time by clicking the image below.

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10X the Valuation of your business 3X faster!

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